I created this layout for an Easter event. The theme was Easter, but the client also wanted a twist of pirate with cuteness.

The color palette is dominated by yellow, which represents youthfulness and joy, with a green accent to balance the brightness of the yellow. Also, green is associated with brands whose products are homemade or DIY, which foreshadows the kids' costumes at the event.

The layout needed to be easy, inviting, and fun for the target audience. I used Photoshop and Illustrator to create the layouts.